What Is Salesforce and What Does It Do?

Written by Dev Admin

July 4, 2019

Wish to stay updated with the progress of your sales personnel, revenue generation and the number of sales made by your best employee? Well, you need a CRM and companies are spending $40 Billion on CRMs every year. A CRM is your most reliable companion to store and access customers’ data and establish relationships. Salesforce has set the stage for the CRM industry and one know that it’s worth $120 Billion, shares 20% of CRM market, and 83% of Fortune 500’s companies are using it. Salesforce organizing your customer relationships as it works in the cloud and accessible across platforms.

Before personal computers in the 1980’s, it was the era of Rolodex to store data and market through direct mail/telemarketing. The concepts of digital contact management services and Database Marketing emerged with the birth of personal computing. In the 1990’s businesses moved on to find a unified solution where the management of contacts, tracking the task and reporting would be incorporated altogether to automate the sales process. Some called it SFA and others named it as CIS, ECM, and so on.

Why Every Business Needs A CRM

Storing the sales data and customer relationships is essential for a business. If you’re a small business, you can work out of spreadsheets. However, when your business grows up, you’ll need a variety of complex features that you would hardly get in any spreadsheet. This is where CRM comes into action to rescue the businesses.
CRM, especially Salesforce, minimizes errors by making corrections automatically and users can sync data on phones and email with no worries. On the top of that SOQL empowers you to make the best use of this powerhouse.
Many businesses think CRMs bring value to their business but are boring at the same time and it’s difficult to get sales teams to use it. However , the opposite is true for Salesforce!

What Makes Salesforce so Unique?

Every business has exclusive and special requirements. What businesses love about Salesforce is, its flexibility. Not every CRM works like Salesforce, rather they try hard to fit every business into their pre-designed CRM. Just like a database, one can create new tables in Salesforce with custom columns and relationships. Like a front-end framework, Salesforce allows you to create a customized UI and layouts. Unlike a database, with Salesforce you can do this and you don’t have to write any code. Salesforce also has a very open API set which makes integration with cloud accounting and marketing systems easy.

Salesforce Apps & Development

Salesforce is alike AWS Lambda as you can produce random code to activate it with Salesforce API however, unlike Lambda, this code can be activated automatically.
Salesforce is not only a CRM rather it is a platform to build CRMs. In fact, Salesforce makes an administers’ life a breeze considering the convenience of point & click functionality of database editor as well as UI builder with drag-and-drop feature.
Configuration of Salesforce-Platform of Vanilla is more than easier and AppExchange is already there to offer flawless performance through plug & play apps. For highly personalized features, Apex allows developers to make changes through custom code.

History Speaks for Salesforce

Benioff served Oracle for a decade, keenly observed the trends in Customer Software Apps moving towards easiness but he wished to bring something better to Enterprise Software. He established a new company with the name of “Salesforce” and this is where Saas came into being. Considering the complication and cost of software, Salesforce opted the slogan NO-SOFTWARE. After the six years of launch, Salesforce became the pioneer while introducing the premier “App Store”.

Benioff describes Steve Jobs as the best mentor he could ever had. Salesforce’s direction was totally changed based on Jobs’s advice to Benioff about building an “Application Economy”.

Salesforce launched AppExchange in 2005. Entire companies such as FinancialForce.com have been built to develop apps using ExchangeApp. Benioff named it as “App Store” but kept the metaphor of “Exchange” after analysis and market research.

In 2008 PaaS came into existence when all these apps were brought together into Force.com. It brought ease for developers to develop, distribute and sell their apps with Salesforce’s approval. Salesforce Marketing Cloud was launched in 2012, Einstein Analytics in 2016 and a new era started for Salesforce with the launch of Salesforce Health Cloud.
Their slogan “The End of Software” referred to the basic model of the Enterprise Software, which means to box, marked and sold through sales personnel. Now, they are successful in introducing a novel change how software apps are built, distributed and fit in to serve the purpose across the enterprises.

Should You Be Using Salesforce?

That depends. There are thousands of CRM’s out there. From “One Page” CRM’s to complex interwoven CRM’s that use AI and machine learning to help move your pipeline forward. The real question is “Can your organization use all of Salesforce features and tools?”. If you have a 2 person company selling $5 dollar widgets, Salesforce is a little overkill. If your an organization with a long and complex sales cycle and a large sales team Salesforce is your answer.


Don’t make Salesforce into something it’s not. “SalesForce was designed for marketing, sales, and campaign specific functions. Spending time, resources and effort trying to make Salesforce into something it wasn’t designed will always turn out to be a disaster.

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